Asure Software Inc.
ASURE SOFTWARE INC (Form: 8-K, Received: 09/29/2017 09:03:01)



Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported):   September 25, 2017
(Exact name of registrant as specified in charter)
(State or other jurisdiction of incorporation or organization)
(Commission File No.)
(IRS Employer Identification No.)
110 Wild Basin Road, Suite 100, Austin, Texas 78746
(Address of principal executive offices)
(Registrant’s telephone number, including area code)
(Former Name and Address)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
            Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
            Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
            Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
            Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

ITEM 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

On September 25, 2017, we named Kelyn Brannon, age 58, as our new Chief Financial Officer, effective October 2, 2017. Ms. Brannon brings to Asure Software more than 30 years of executive experience in accounting, finance and management. Most recently, Ms. Brannon was a self-employed finance executive consultant. From July 2013 to April 2015, Ms. Brannon served as Chief Financial Officer of Arista Networks, Inc., a leading provider of software-driven cloud networking solutions for large data centers and computing environments. From March 2012 until June 2013, Ms. Brannon served as chief financial officer of Delivery Agent, a provider of shopping-enabled entertainment for television shows and other entertainment content based in San Francisco. From August 2011 to March 2012, Ms. Brannon served as chief financial officer and executive vice president of NetShelter, a digital advertising network. Prior to that, Ms. Brannon was chief financial officer of Calix, Inc., a provider of broadband communications access systems and software, from April 2008 until March 2011. From July 2004 to April 2008, Ms. Brannon served as executive vice president and chief financial officer of Calypso Technology, Inc., an application software provider for the capital markets industry.  From August 2003 to July 2004, Ms. Brannon served as chief financial officer of Arzoon, Inc., a provider of logistics and transportation management software. Ms. Brannon is a Certified Public Accountant and a member of The American Institute of Certified Public Accountants. Ms. Brannon holds a B.A. degree in Political Science from Murray State University.

There are no arrangements or understandings between Ms. Brannon and any other persons pursuant to which she was selected as Chief Financial Officer. There are also no family relationships between Ms. Brannon and any of our directors or executive officers and she has no direct or indirect material interest in any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K.

We have agreed to pay Ms. Brannon an annual base salary of $275,000 for her services.  In addition, Ms. Brannon will be eligible to participate in our 2017 executive bonus program.  Her cash bonus is targeted at 50% of her base salary.  We also expect to grant Ms. Brannon options to purchase 100,000 shares of our common stock at an exercise price equal to the closing price of our common stock on the date of grant and such options will vest in 4 annual installments of 25,000 shares, beginning on the first anniversary of the grant date. The options will be granted under, and be subject to the terms of, our 2009 Equity Plan, as amended.

A copy of the press release announcing Ms. Brannon’s appointment as CFO is attached hereto as Exhibit 99.1.

Item 9.01.  Financial Statements and Exhibits.
(d)   Exhibits
Exhibit No.



Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


Dated: September 29, 2017                                                                  By     /s/ Patrick Goepel                                                                 
      Patrick Goepel, President and
   Chief Executive Officer


Exhibit 99.1

Asure Appoints Former Calix, Arista Networks, and Amazon International CFO Kelyn Brannon as Chief Financial Officer

AUSTIN, Texas, September 25, 2017 — Asure Software, Inc. (NASDAQ: ASUR ), a leading provider of Human Capital Management (HCM) and workplace management software, has appointed Kelyn Brannon as its new chief financial officer, effective October 2, 2017.

Recognized as a strong financial leader and a strategic contributor to organizations at every level of their business, Brannon brings to Asure more than 30 years of executive experience in accounting, finance and management. At Asure Brannon will be responsible for the financial and business operations of the rapidly growing company.

“Kelyn is the right person and the best fit to lead the financial aspects of Asure’s long-term growth plans,” said company CEO Pat Goepel. “She has extensive experience in developing financial processes and implementing valuable protocols for leading growth companies at critical phases of their development. We are confident that she will be of great value to our organization, as we continue to extend the breadth of our services and expand our client base in the years ahead .

Brannon’s illustrious career includes tenures as a CFO as well as a CEO at several leading enterprises, including Amazon, Calypso Technology, Calix, and Arista Networks. While serving as CFO of Arista Networks, Brannon successfully led a $4 billion accelerated IPO process, reduced worldwide tax liability by 3% through reorganization efforts, and helped nearly double the company’s revenue run-rate to more than $700 million, all while managing personnel growth from 500 to over 1200 individuals worldwide. Brannon also held senior finance positions at Sun Microsystems, Lexmark International, and Ernst & Young, and is a member of the American Institute of Certified Public Accountants.

“I’m thrilled to be joining Asure’s leadership team at such an exciting time in the company’s development,” added Brannon. “Asure’s solid financial and operational momentum , recent strategic acquisitions, industry-leading service offering and overall market reach have ideally positioned us for success not only in 2017 but also well into the future.”

About Asure Software
Asure Software, Inc. (NASDAQ: ASUR), headquartered in Austin, Texas, offers intuitive and innovative solutions designed to help organizations of all sizes and complexities build companies of the future. The company’s cloud platforms enable more than 80,000 clients worldwide to better manage their people and space in a mobile, digital, multi-generational, and global workplace. Asure Software’s offerings include a fully-integrated HCM platform, flexible benefits and compliance administration, HR consulting, and time and labor management as well as a full suite of workspace management solutions for conference room scheduling, desk sharing programs, and real estate optimization. For more information, visit us at .

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