Management

Pat Goepel leads Asure’s strategy and growth, focusing on building a platform that helps businesses manage payroll, HR, and compliance with confidence. He has spent his career scaling technology-enabled service companies and driving operational discipline, predictable revenue growth, and long-term value creation. Under his leadership, Asure has expanded its capabilities across payroll, HR, and financial services while strengthening the infrastructure required to support businesses at scale.

Brings 30+ years of experience in HR, payroll, and outsourcing, with prior leadership roles at Fidelity Investments, Advantec, and Ceridian.

Eyal Goldstein leads revenue strategy, go-to-market execution, and key operating functions across Asure’s growth-focused business lines. In addition to overseeing sales and marketing, he is responsible for scaling several of Asure’s fastest-growing product areas, aligning revenue generation with service delivery and operational performance. He brings deep experience building high-performing organizations and driving growth in competitive markets.

Has over 20 years of experience in enterprise software and HCM, with prior leadership roles at Oracle, Ceridian, and ADP.

John Pence oversees Asure’s financial strategy, reporting, and capital management. In addition to financial leadership and public company governance, he is responsible for the financial infrastructure that underpins payroll funding, tax payments, and compliant client money movement at scale. His focus is on maintaining financial discipline while optimizing liquidity, managing risk, and ensuring efficient handling of funds across the platform.

Offers 20+ years of experience across finance, technology, and benefits, with prior leadership roles at Beneplace, Mobi, Freescale Semiconductor, and Arthur Andersen.

Yasmine Rodriguez leads technology strategy, platform development, and AI innovation at Asure. She is responsible for advancing AsureCentral and Luna AI while unifying product, data, and infrastructure into a scalable, integrated platform. With deep expertise in payroll tax and compliance systems, she plays a critical role in strengthening Asure’s system of record and the underlying compliance infrastructure that powers payroll and HR operations at scale.

Brings 20+ years of experience in HCM technology and payroll tax systems, with prior leadership roles at ADP and OneSource Virtual.

Mike Vannoy leads marketing strategy, demand generation, and brand development at Asure. He brings nearly three decades of experience across payroll, HR, and human capital management, spanning sales, marketing, and agency leadership. At Asure, he focuses on aligning go-to-market strategy with customer needs and driving pipeline growth across the platform.

Brings 25+ years of experience in payroll, HR, and human capital management, with prior leadership roles at Ceridian, Sales Engine Media, and Simplex Time Recorder.

Jay Whitehead leads Asure’s AsurePay and marketplace initiatives, expanding financial services and partner-driven capabilities on the platform. He brings experience in payments, partnerships, and product commercialization, with a focus on creating flexible solutions that enhance payroll without adding complexity.

Brings 20+ years of experience across HR, payments, and workforce solutions, with prior leadership roles at Ultimate Software, TriNet, PeopleDoc, and HRO Today.

Mike Eralie leads operational execution across Asure’s service delivery and customer support functions. He is responsible for ensuring payroll, HR, and compliance processes are delivered accurately and consistently at scale. His focus is on operational excellence, service quality, and delivering a consistently strong experience for customers across every interaction.

Brings 20+ years of experience in payroll and HR operations, with prior leadership roles at Safeguard Global and NGA.

Tiffany Mortimer leads organizational transformation and people strategy at Asure. She focuses on aligning talent, operations, and internal processes to support the company’s next stage of growth. Her work ensures Asure scales effectively while maintaining the structure and accountability required to deliver consistent outcomes for customers.

Brings 15+ years of experience in HR and organizational transformation, with prior leadership roles at KnowBe4.